California cannabis industry

How to Achieve Success in Cannabis Specific B2B Relationships

How to Achieve Success in Cannabis Specific B2B Relationships

Everyone in business knows professional relationships are important, but in the California cannabis industry, having your network is a must if you hope to achieve success. Perhaps one of the best ways to make these connections is at expos and local cannabis events. Here is a good resource to see what events may be happening around you, but even a location-specific Google search is sure to point you in the right direction. You’ll want to bring along any marketing material you have, your menu of available (or soon to be available) products, and lots of business cards to start building a sales pipeline. If the event allows, bring some samples of your product with you to make yourself stand out from the crowd.